Power Analysis in Marketing: A Hands-On Introduction
ContentsShow code library(tibble) library(ggplot2) library(dplyr) library(tidyr) library(latex2exp) library(scales) library(knitr) Over the past few years working in marketing measurement, I’ve noticed that power analysis is one of the most poorly understood testing and measurement topics. Sometimes it’s misunderstood and sometimes it’s not applied whatsoever despite its foundational role in test design. This article and the series …
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